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Speak Easy


March 2021

4 weeks

National Wellness Institute


UX Researcher

Information Architecture

UI Designer
Content Designer
Interaction Designer
Rapid Prototyping
Usability Testing


Conduct user research to understand people’s relationship with mental, physical, and emotional wellbeing in order to develop a tool that will drive them to action.

My proposal: Create a voice-activated journaling and stress management app which allows users to record their feelings verbally, view past journal entries, and review emotional trends over time. 

Methodology: Design Thinking Model 

01. Empathize

User Research

To begin tackling this challenge, Lauren and I held a brainstorming session and determined that we wanted to offer a product to help users manage their stress by creating a visual journaling app that would allow users to incorporate art into their wellness routine.  In order to validate our idea, we used a Lean Survey Canvas to develop specific questions that would provide us with data on what wellness app or strategy users are currently using, why they use it,  and the effectiveness of that app/strategy. 

UX Strategy Blueprint
User Research Data

Out of the 18 survey responses we received, we learned that Exercise (88.9%) and Talking (61.%) were the most popular stress management strategies used, whereas Art was only used as a tool by 16.7% of survey takers.  We also noticed that the likelihood to use an app for stress management was inconsistent, and that about half (55.6%) of survey takers believed the app or strategy they already used was effective.

Pain Points

Using an affinity diagram, we synthesized the data to flesh out pain points and design opportunities.

After synthesizing the user research data we fleshed out 4 specific pain points

Affinity Diagram
Market Research

Next, we began researching competitors to better understand what products were already being offered, focusing on other mood journaling apps. We found that our main competitors were:

  1. Moodfit

  2. Woebot

  3. MoodApp

  4. My Life My Voice

We then completed a Market Positioning Map based upon the app’s complexity and whether or not its UI was more modern or traditional.  Our goal was to focus on a niche that is modern, but with a basic, or minimalistic, and easy-to-use interface (the pink star).

User Persona

02. Define


Lauren and I created a User Persona, Venting Veronica, based on our user research in order to define expectations, needs, and motivations so that we could design a successful user-centered product.  Veronica is a young designer in need of a wellness app that allows her to journal quickly enough to keep up with her thoughts.

Journey Map

Veronica’s journey map shows multiple design opportunities including:

  1. Quick access dashboard

  2. Voice recording

  3. Data visualization

Veronica’s job to be done is to use our voice journaling app when they are feeling stressed or wanting to talk and to keep track of their entries over time.

Journey Map

03. Ideate

Mind Mapping

Based upon the market research, we used mind-mapping to ideate potential features that we prioritized using the MoSCoW method.  From earlier user research we wanted to include the following key features without commenting:

  1. Emoji quick entry

  2. Voice recording

  3. Password protection

  4. And data visualization


Concept Sketches

In order to ideate potential user flows, I completed a Use Case for the Speak Easy app.  This Use Case also helped in determining potential alternative flows.


User Flow

The User Flow also shows some of those alternative flows as well as the user’s “happy path”.

User Flow

04. Prototyping


After developing the primary user flow, we created a Low-fi prototype to test basic usability.  From there, we moved on to the Mid-fi prototype with a more detailed task list through Maze to test the product. 

Low-Fi Mockups

05. Test

Using the Maze user testing platform, users were asked to complete the following Tasks:

  1. Task #1 - Record a session

  2. Task #2 Add details about what the session was about. Select “happy” and “meh” emotions. Add a brief entry

  3. Task #3 -Check the data by navigating from the journal to insights (graphs)

Usability Testing & Interviews

Based upon the user testing we determined:


Task 1 was the most successful with only a 9.5% mis-click rate.


Task 2 and Task 3 were not as successful. We determined from testers that “meh” be exchanged for a more specific and universally understood term such as “anger''.


Data analysis also showed that the words “dashboard” and “insights”  were too similar which suggested that it would be best to change “dashboard” to “home” or something more related to the recording aspect.

Mid-Fi Changes

06. Solution

Visual Competitive Analysis

After determining where in the market we wanted to be, we then completed a Visual Competitive Analysis for MoodApp and Moodfit.  During our visual competitive analysis we noticed that the color palettes and typography were very simple and interfaces were either very simple with minimal features, or very complex with information that overwhelmed  the users.

Visual Competitive Analysis


Visual inspiration was taken from MoodApp which offered a dark/atmospheric interface with pops of color.  Lauren and I found MoodApp’s UI to be calming and cohesive.


Unlike MoodApp, Moodfit’s UI was much more generic, with simple blue headers and white backgrounds per screen.  However, we were inspired by Moodfit’s use of emoji categorization because of its simplicity.

UI and Brand Design

To determine brand identity, we completed and tested a mood board featuring darker, saturated colors. 


Desirability Testing

​The first design featured a combination of the lighter colors from the color palette.  After desirability testing, we completed a redesign that more closely matched the initial UI goal.  The result was a more mature aesthetic highlighting the deeper colors from the color palette. 

Desirability Testing

After the desirability testing, we also redesigned the logo and rabbit graphic to a less detailed version.  The final design of the rabbit created a better visual contrast with the darker background. 

Pattern Library

The Prototype

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